Today, your company’s digital presence is an essential part of your marketing package. Customers expect you to have a website and social media profiles they can connect with. If they can not find you online, they’ll likely look elsewhere. If you are looking to sell your business, potential buyers want your business to be as well presented as possible – so they may turn away if they see that your current digital presence is basic or non-existent. There are several ways you can quickly create or improve your company’s digital presence.
Create a website, and make it look good
This is your first point of contact. Social media is becoming increasingly important, but your website is the foundation of your digital presence. It should have a home page that says what you do and why customers or clients should choose you. Also essential is a contact page where interested parties can find your email address and business phone number. You also need product/service pages that detail what you do and why you are the best choice. Make sure the page is presentable and that you would not be embarrassed to show it to a potential buyer of your business.
Add a blog
Now that your website has been set up, you can start adding your blogs. Your company’s blog is a great place to add a personal touch to your website. Here you can post about upcoming events and new happenings at your company, post articles written by employees, or just link to fun videos. It’s a great way to keep your website fresh with new content.
Social media profiles
There are so many platforms where your business can build a social media presence before selling. An extensive social media presence with millions of followers is extremely attractive to potential buyers of your business. You can increase your presence by providing interesting, clickable content. Content can be articles on your blog, fun images, or enticing videos. Make your own videos and publish articles written by your expert contributors to create unique content and truly occupy your niche.
Use digital business directories
Business directories are an excellent resource for businesses. List your business in general business directories and in specialized business directories so you can take full advantage of them. When using directories, make sure you enter your business information correctly so you have a consistent online presence in terms of name and contact information. A potential buyer wants your business listed in business directories so that customers will come across your name when searching for the product or service they want.
Your digital presence is something you should maintain, grow and improve before you sell your business – when you put it on the market, you can point buyers to your thousands of followers and your elegant website. The important thing to remember is that there are other factors to think about besides your digital presence before you sell your business.